Rwanda Maintains its High-end Tourism Strategy with increasing Tourist Arrivals

The tourism industry across the African continent is steadily increasing and is on its path to realize its full tourism-potential basing on the report by the African Tourism Monitor Edition 2015. This report which is annually published by the Africa Travel Association, Africa House of New York University as well as African Development Bank was published a month ago and lists Zimbabwe, Morocco, Tunisia, South Africa, as well as Egypt as the top destination-countries that received the highest number of travelers from all corners of the planet.

The issue of the African Big five Land animals appears to be seeping to Africa’s Big five with regards to the popularly visited destinations. Morocco, Namibia, South Africa, Tunisia as well as Tanzania are commonly featured among travel listings in over 15 publications, Whereas Rwanda, Mozambique, Zimbabwe and Egypt have been chosen over once.

irrespective of Rwanda’s average performance as a tourist destination, the country insist upon the high-end strategy to market herself, a thing that appears to have restricted the number of people coming to Safari in Rwanda. For instance the cost of a gorilla permit within Rwanda is $750 and this has remained an issue to several people which in-turn restricts the desire of many people to enjoy a Rwanda Gorilla Safari on their voyage to Africa.

as Rwanda maintains the cost of a gorilla trekking permit at $750 its neighbor Uganda charges its gorilla permit at $600. surprisingly even in the low tourism season, Gorilla tracking Safaris still necessitate on to pay the same amount for the permit yet in Uganda seasonal discounts are offered especially in the low season ($450 for April, May as well as November). However in Congo gorilla permits go for $400 and $200 during the low season.

Today Mountain gorillas are among the most famous tourist attraction on the African continent and the most marketing feature for tourist destination Rwanda and this has been incorporated in any tailored Rwanda Safari itinerary. So considering the price of Gorilla Permits in the East African region, Rwanda needs to put a lot of efforts in marketing so as to deal with the rising competitive tourism.

Regardless of the above opinion from the tourism stakeholders, the Government of Rwanda is positive of its marketing strategy saying that the high-end Strategy has successfully worked and their tourist arrivals are steadily increasing. Faustin Karasira – The pinnacle of Rwanda Development Board says that the price isn’t a problem provided that tourists that do Rwanda gorilla safaris are willing to actually pay it. Strengths including the status of gorilla conservation as well as manageable travel plus the distance for tracking the gorillas have given Rwanda a background to succeed in its strategy.

Rwanda Safari News | AA Safaris & Tours Ltd